Alaa Kamal
CEO
International Growth Strategist in the F&B Industry and Logistics & Supply Chain Management. Alaa Kamal is a cross-border food industry executive with nearly four decades of leadership in restaurant franchising, hospitality operations, and Halal-compliant supply chain development across the United States, the Middle East, and the GCC.
Recognized as a respected industry voice featured on CNBC Arabia and in leading regional media publications, Alaa advises brands and investors on disciplined international expansion, franchise governance, and compliant access to high-growth Middle East markets.
Mohamed Mahgoub
Member of the Board of Directors
Foodservice entrepreneur with over 40 years of experience across the United States and Egypt. Experience includes:
- Fine dining Italian-American restaurants in the United States
- High-end bakery operations in Cairo
- Catering services serving premium clientele and institutional accounts
Khaled Adnan
Member of the Board of Directors
Entrepreneur with over 20 years of experience in the food and beverage sector. Key achievements:
- Co-Founder of Egyptian Canadian Food & Beverage Company
- Expanded Batates & Zalabya brand to nearly 100 branches across Egypt and GCC
- Developed export channels to Gulf countries, the United States, and Canada
- Extensive experience in exporting frozen potato and Zalabya products to GCC markets and Canada, with established distribution and supply chain networks